A Success Story
COMMUNIC'ART HAS Barnebys.FR RECOGNISED IN THE FRENCH-SPEAKING WORLD AS THE "GOOGLE OF AUCTION SALES"
Founded in 2011 by Christopher Barnekow and Pontus Silfverstolpe, both from Sweden, Barnebys launched its platform in French in February 2015, seeking to become established on the French-speaking market.
Barnebys entrusted Communic’Art with a mission of consultancy in communication and press relations amongst French-speaking targets in the European area.
It wanted to increase its reputation amongst the press and public, to reach new users and start new partnerships with French auction houses.
The first action was a press conference at Artcurial in Paris to promote the launch of Barnebys.fr and present the platform. The conference attracted 25 French-speaking journalists.
In two years of collaboration, Communic’Art has achieved extensive media coverage in both the specialist art press and the economic, design, lifestyle, luxury and general press.
The success of the press conference held at the time of launch and the press relations campaign confirmed Barnebys’ expertise on the auction sales market.
Barnebys, known as the “Google of auction sales”, is now considered by both press and public as a reference in online art sales.
2,000 auction houses, including 200 French-speaking, have already joined Barnebys, including Aguttes, Catawiki, Artcurial and Tajan…