October 10th 2009 _ Advisory service

Of which artist will you become sponsor

Le comite professionnel des galeries d'art entrusted Communic'Art with the creation of the communication's campaign on corporate sponsorship

At the time of FIAC in october 2009, the Comité Professionnel des Galeries d’Art, chaired by Patrick Bongers and gathering over 180 galleries in France, took the initiative to communicate strongly on the sponsorship law updated in France in 2003. If the law is aimed at both businesses and individuals, the Committee chose initially to target businesses and explained the tax measures reserved for businesses.

Communic’Art created a communication’s campaign around the forceful slogan “De quel artiste vivant allez-vous devenir le mécène?”( “Of Which Artist will you become the Sponsor ? “. The slogan is declined on a four-pages brochure and two advertising inserts in the fairs catalogues. The booklet presents four devices of the law:

- The measures favouring the commitment of all businesses in supporting contemporary art creation.
- The scarcity of constraints to become the sponsor of a living artist.
- Three examples of calculation to evaluate the benefits of the law.
- Why it is still wise to buy in an art gallery.

Printed in 10 000 copies, this brochure will be distributed during FIAC and Slick by members of Le Comité Professionnel des Galeries d’Art. The double page in the catalogue of the FIAC, space offered by the organizers, summarizes the description made in the brochure. It is the same for the single page in the catalogue of Slick, space offered by the organizers.

The entire text of the law can be found on the Comité Professionnel des Galeries d’Art website : www.cpga.info.

Comité Professionnel des galeries d’art – 83, rue du Faubourg Saint Honoré – 75008 Paris – Tel : +331 42 66 66 62 – www.cpga.info

February 27th 2009 _ Advisory service

Global Strategy For Alalma and Myth & Opera

Communic'Art developped a Global marketing and Communication Strategy for Alalma and his product Myth & Opera

Alalma has entrusted Communic’Art with a
global communication strategy from the business positioning of the company to the realisation of communication tools (brochure, website) and to a press relations campaign.

Created in 2004, Alalma is a Human Ressources advisory office which approach is based on the 
pursuit of meaning, the development of creativity and wisdom of managers. Alalma offers its expertise in change management, 
managerial developpement, recrutment 
strategies, competence management and professional coaching.

Stéphane Longeot, one of Alalma’s associate consultant, has created Mythe & Opéra, an innovative concept
of managerial development seminar which is based on the study of founding myths through its musical interpretation.

Alalma – 41 rue de la Fontaine Grelot – 92340 Bourg la Reine – Tel : +331 43 50 27 38 – www.alalma.fr

April 2nd 2007 _ Advisory service

Strategy for Monumental Art Project, JGM. Galerie

Communication strategy, Visual identity, press campaign for Monumental Art Project launched by Jean-Gabriel Mitterrand at Art Paris in April 2007

An art dealer for almost 30 years, Jean-Gabriel Mitterrand founded JGM. Galerie in 1987 and launched at the fair Art Paris on Wednesday March 28, 2007 a new entity called Monumental Art Project, “large-scale artworks for the public and for corporations”. Jean-Gabriel Mitterrand has hired Communic’Art to insure the advising on its visual identity, communication strategies and all media relations, for the launch of Monumental Art Project.

This commercial activity is dedicated to advising and selling large-scale artworks (sculptures, fountains, mobiles…), created by the most renown modern and contemporary artists. Monumental Art Project offers its international expertise and and large experience to cities and corporations wishing to commission, acquire and present large-scale artworks.

Launching Monumental Art Project responds to the growing interest of cities and corporations for this type of projects, which are becoming even more favorable in France thanks to the sponsoring laws of 2003.

Monumental Art Project – JGM Galerie – 79, Rue Temple 75003 Paris – Tél : +331 43 26 12 05 – www.jgmgalerie.com - www.monumentalartproject.com

March 7th 2007 _ Advisory service

A new website for galerie Hopkins-Custot

Communic'Art has created a new website for galerie Hopkins-Custot which will be launched on March 7, 2007 at the Maastricht Art Fair

La galerie Hopkins-Custot a confié à Communic’art la création de son site Internet et sa mise en ligne pour le mercredi 7 mars 2007, à l’occasion du vernissage de la foire de Maastricht. D’un style moderne et classique, simple d’utilisation, intuitif et dynamique, ce site en anglais, avec une version française, est à l’image du prestige de la galerie.
Depuis sa création en 1979, la galerie s’est spécialisée dans les domaines de l’Impressionnisme, du Post-impressionnisme, des Nabis et des Maîtres Modernes. En outre, la galerie représente désormais des artistes contemporains reconnus comme Sam Szafran, Jedd Novatt et Marc Quinn. Acteur majeur du marché de l’art français, la galerie place notamment des œuvres dans les principales collections internationales privées et publiques.

Le site comprend un grand nombre de rubriques et fonctionnalités favorisant une lecture aisée pour tous :
- des fiches d’artistes très fournies visuellement et contextuellement
- des dossiers sur les artistes contemporains de la galerie
- la liste des foires d’art auxquelles participe la galerie
- un espace privé qui permet d’accéder à des informations sur les œuvres disponibles à la vente
- les catalogues édités par la galerie et accessibles à la vente en ligne

Galerie Hopkins-Custot - 2, avenue Matignon – Tél : +331 42 25 32 32 – www.hopkins-custot.com

December 6th 2005 _ Advisory service

The new layout of the magazine l’Oeil

Jean-Christophe Castelain, President of Artclair, entrusted Communic’Art in 2005 with the creation of the new formula of the art magazine L’OEIL

François Blanc, president of Communic’Art, has conceived with Jean Christophe Castelain, president of Artclair, this formula with a new editorial and graphic approach.

The ‘new’ L’OEIL places the large public of art enthusiasts at the center of editorial ambitions of this magazine, created over fifty years ago. The editorial orientation of this new formula, available starting November 30th, is based upon current exhibitions in museums, fairs and galleries, living places of encounter between enthusiasts, collectors and the art works.

The new layout of L’OEIL serves this ambition. The design of the new OEIL reflects upon its time: the pleasure of reading and discovering with a lively and rythmical layout. Using shorter text blocs, more visually attractive titles and epigraphs, better presented illustrations to allow for a very advantageous comfort of reading, making the new OEIL the most complete, accessible, and anchored in current events that the large public of art enthusiasts can find for sale.

Art exhibitions are a real phenomenon with 900 exhibitions in France in December and thousands over the world: a new OEIL was needed to see and learn everything about Art.

Communic’Art provided editorial and graphic advice on the project and is to accompany the realization of the first two issues of this new formula.

Artclair Edition – 8, rue Borromée 75015 Paris – www.artclair.com