The cultural sponsorship law for businesses allows to acquire living artists’ works under exceptional conditions. By working with galleries, businesses can take advantage of the law and support contemporary art.
In autumn 2009, the Comité Professionnel des galeries d’Art entrusted Communic’Art with a communication campaign on corporate sponsorship.
Based on a forceful slogan “Of Which Artist will you become the Sponsor?” (“De quel artiste vivant allez-vous devenir le mécène ?”) Communic’Art created a four-page brochure which explained the law with explicit examples.
During the Salon du dessin contemporain in Paris, the agency Communic’Art, thanks to the law in favor of cultural sponsorship, acquired from Gallery Espace à Vendre, “Foule Sahara” a drawing by French emerging artist Emmanuel Régent.
Born in Nice in 1973, Emmanuel Régent graduated from the Ecole Nationale Superieure des Beaux-Arts in Paris. In his works, he uses the concept of loss to create spaces for projection, wandering and dispersion.
Depicting crowds, demonstrations or disciplined queues, the series Foule refers to the idea of uncertainty and fragility of the visible that has always fascinated the artist.
The benefits of the law :
- Companies have five years of reduced tax base equal to a sum equal to the purchase price in the annual limit of 0.5% of their turnover.
- These deductions are made equally over five years.
-All companies are concerned.
Comité Professionnel des Galeries d’Art – 83, rue du Faubourg Saint-Honoré – 75008 Paris – www.cpga.info
Reimondo’s theme is human beings in their environment. Bread, a religious symbol for the human body, is omnipresent in his work. In his installations, where maps for exemple, are created with slices of bredd and toast, a single toast doesn’t mean anything by itself, but altogether they are a world map. It is a metaphor for human beings ; a single man does not mean anything, but altogether they are humanity, a country, a city… Through his work, the artist questions man’s environment, his identity. How does man want to be perceived ? How does he portray himself ? REIMONDO strives to answer these questions by dipicting our world, the cities we live in, our buildings, our clothes…
Once again, SHOW OFF will be located at the Port of Champs Elysées at the foot of the Grand Palais and the FIAC. The only art fair offshoot of the FIAC, SHOW OFF is not to be missed.